TEMPLATE GUIDE
Capability statement template for government contracts.
A capability statement is a one-page document that helps federal buyers quickly understand what your company does, where it fits, and why it can deliver.
DIRECT ANSWER
What goes in a capability statement?
A strong federal capability statement includes company positioning, core competencies, differentiators, relevant past performance, and company data such as UEI, CAGE code, NAICS and PSC codes, certifications, and a point of contact.
ONE-PAGE ANATOMY
Use the sections contracting officers expect.
Keep it to one page and tailor it to the agency or opportunity. A generic brochure is less useful than a tight one-pager aimed at a specific need.
Use only verifiable claims. Codes and certifications should match your SAM.gov registration.
- Header
- Company name, logo, and one-line positioning.
- Core competencies
- Four to eight bullets matching the buyer's need.
- Differentiators
- Concrete reasons to trust your team, not adjectives.
- Past performance
- Three to five relevant examples with customer, scope, value, and period.
- Company data
- UEI, CAGE, NAICS, PSC, certifications, vehicle numbers, bonding, and POC.
RECOMPETE USE
Aim it at a real cliff, not the void.
A capability statement works best when it is tied to a specific buyer, incumbent contract, or recompete signal.
Prime Leads tells you which contracts in your NAICS lanes are approaching recompete so the one-pager can speak to a real near-term requirement.
- Tailor to deltas
- Read the incumbent scope next to the new Sources Sought or RFI language.
- Match proof
- Use past performance that resembles the real requirement.
- Send with timing
- Reach out before the solicitation window is crowded.
FAQ
Questions before you act on the signal.
How long should a capability statement be?
One page.
Should it be generic?
No. Tailor it to each agency, opportunity, or recompete signal.